Flora
Market Research & Design Brief
Date: Monday, September 16, 2019
Name: Hai Hsiang Lang (Alex)
Instructor: Phil Hamlett
Course: GR 360-Graphic Design 3-Nature of Interaction
Project: Flora-Product Design
Problem:
Children and grown-ups are lacking the education of the world of nature. People stay indoor too long.
Background:
Children have no idea what flowers and life are. We are surrounded by this beautiful nature, but we spend most of the time staying indoor playing games or watching tv. Children and grown-ups are lacking the education of the world of nature including the name of flowers, how plants grow, and anatomy.
Demographic:
Children and grown-ups. No age limitation
Problem solution:
The solution is to create a product that has huge amounts of the database of plants. How to reach that? The app is also like social media which means you can share your finds with the world. What and where you found it. Then, we can have those databases to continue working on the deeper education which has a plant growth cycle, how plants got pollinate and the anatomy of plants.
Indirect Competitors:
1. Plant Identification
2. PlantSnap Pro: Identify Plants
3. PlantSpot-Plant Identifier
4. PlantNet
5. PictureThis-Plant Identification
USP (Unique Selling Point):
1. Huge amounts of information of plants
2. Friendly for children and for everyone as well
3. Encourage people to go out discovering and relax themselves
4. Family time
5. Return to nature